The countdown to C4 Toronto is on! In addition to the inspirational Jakob Trollback, we have an entire slate of terrific speakers for attendees. You can see a full list of speakers and register here. Today, meet Rae Ann Fera:
Rae Ann Fera is a highly regarded editor and journalist who has covered the creative advertising, commercial production and design fields for nearly a decade. Formally the editor of Boards Magazine, the leading international industry publication about the business of filmed advertising content production, Fera spent the past eight years covering the top international commercial work and uncovering the industry’s up-and-coming talent. In addition to leading the redesign of the monthly magazine and daily website, as editor, she was instrumental in producing events such as the annual Boards Summit, the traveling Boards Creative Workshop Series, Boards U, Advertising Women of Excellence and the new talent competition First Boards Awards.
The C4 Creative Clinic taking place in Toronto is just around the corner. The September 22 event is open for registration now. Space is limited! This week, we’ll be taking a closer look at some of the speakers participating in the event. First up: Jakob Trollbäck, President/Creative Director at Trollbäck + Company, NY.
A self-taught designer from Sweden, Jakob Trollbäck leads an innovative and highly successful company, creates seminal and award-winning designs, and is an acknowledged industry leader in branding and immersive motion graphic design.
Springing forth from seemingly unorthodox beginnings, Trollbäck + Company was born when the former DJ transferred his aural pursuits to the visual medium, aiming to create emotive pieces that take their audiences to purely sensorial planes. Jakob’s ambitions quickly moved his company to the forefront of motion design, with an approach that relies on unorthodox thinking and immersive storytelling, and the belief that an emotional and focused message is essential for any communication to be truly successful. Currently in its eleventh year, Trollbäck has successfully expanded its creative output to film titles, TV-commercials, publication design, environmental design, music videos and short films.
In addition to serving on the board of the Type Directors Club, he is member of the Art Directors Club’s Board of Directors and of the Brooklyn Academy of Music’s Board of Trustees. Jakob is an active and sought-after speaker, lecturer and guest curator. He has presented at the TED Conference, numerous American Institute of Graphic Arts (AIGA) conferences and chapters across the nation, the Broadcast Designers Association Conference, the Film Society of Lincoln Center and the How Design Conference and many others in the U.S. and Europe. He has also lectured and taught at a variety of East and West Coast universities, including the Rhode Island School of Design, Parsons, School of Visual Arts and Yale.
Trollbäck + Company has received dozens of creative-industry awards, including those from the Primetime Emmy Awards, AICP Show, Art Directors Club, Broadcast Designers Association, British D&AD, Communication Arts Design Annual, The One Show, and the Type Directors Club. Trollbäck + Company was also included in “Design Life Now,” the 2006-2007 Cooper-Hewitt National Design Triennial.
Take advantage of early savings and don’t miss out when the 2010 PromaxBDA Latin America Creative Clinic comes to Buenos Aires October 18 and 19 for a day and a half of special sessions and networking events culminating with the special awards celebration of the 2010 PromaxBDA Latin America Awards winners.
The Creative Clinic is a unique gathering of innovative and strategic professionals in the media marketing, promotion and design industries, for a one and a half day full of content, context, creativity and connection: informative sessions designed to supercharge creativity and provide the tools that help your company grow and help you stay relevant and successful.
Early Registration for this not-to-miss, day-and-a-half event is open now for you to get the very best price!
PromaxBDA Latin America Creative Clinic
October 18 & 19, 2010
Marriott Plaza Hotel Buenos Aires
Florida 1005, Buenos Aires
Reserve your spot today and save!
Early bird rate is available through September 3! ($199 – member $249 – non-member)
The Census, Diversity and the Future of Entertainment Marketing
The Census is underway and the results are due out by the end of the year. Don’t miss this exclusive conversation with renowned media demographics expert, Pat McDonough, SVP of Insights and Analysis at Nielsen, as she explores the fundamental ethnographic and demographic shifts in television audiences and the resulting impact on the entertainment business. In this closed-door, off-the-record presentation, you’ll hear critical insights into how entertainment is rapidly becoming a marketing-driven business, and what new expertise marketing executives must develop to stay relevant and succeed in this diverse audience landscape.
Join us over breakfast for this important and timely discussion.
When:
8:30am – 10:30am
Thursday, September 16th
Where:
Opia Restaurant
130 East 57th Street
New York, NY
Members: $25
Non-Members: $40
If you are not a member, you’ll need to sign up for a free profile where you will receive a user name and password, which you will need to complete your reservation. You can sign up here!
Questions? Contact Katerina Zacharia at 310-789-1523 or Katerina [at] promaxbda [dot] org
The following summary pulls some of the most interesting statistics from a survey conducted among PromaxBDA members. Nearly 400 entertainment industry promotions, marketing and design executives took part in the online survey this spring, sharing their unique insights into the state of the media industry.
The most important key issues currently facing this audience (percentage of respondents giving a 4 or 5 rating in terms of importance on a 5 point scale):
- Measuring promo effectiveness (84%)
- Social media and marketing implications (74%)
- Ratings across platforms (73%)
And despite all of the hype surrounding 3D TV, it is not currently a priority for this audience (only 34% listed it as a 4 or 5 on the same scale). At the same time, just 16% of respondents expressed satisfaction with their proficiency in 3D TV and it was one of the most popular answers to a question about what will be important in the next five years. Other areas where respondents were not satisfied with their proficiency include:
- Internet TV (21% satisfied)
- Ratings across platforms (27%)
- Marketing ROI (27%)
- Video on iPad and other devices (18%)
In response to the open-ended question asking what the two hot issues facing the industry in the next five years are, the following are the most popular responses:
• Internet & Over-the-Top TV (OTT TV)
• Media on Different Devices/Mobile TV
• 3D TV
• Marketing, Measuring & Driving Viewership in Multiple Platforms and Fragmented Environment
• Social Media and its Marketing/Content Implications
These results are important because they offer a sneak peek into the psyche of a targeted audience of decision-makers who will be shaping the way entertainment is consumed in the ever-changing media landscape.
PromaxBDA is using this data to guide the direction of its year-round membership benefits. Not only will this data shape the content and speakers for future conferences, but it will also influence the focus of brief Magazine, social media engagement, regional events and the offerings on www.PromaxBDA.org.
We are thrilled to announce the hire of industry veteran Shawn Anderson as PromaxBDA’s Director of Marketing and Communications. See the full press release below.
Want to tell Shawn congratulations? Comment on Facebook and reply to us on Twitter!
FOR IMMEDIATE RELEASE
PROMAXBDA TAPS NEW DIRECTOR OF MARKETING AND COMMUNICATIONS
Industry Vet Shawn Anderson joins Worldwide Entertainment Marketing, Promotion and Design Association
LOS ANGELES, CA – August 18, 2010 – PromaxBDA, the leading global association for marketing, promotion and design professionals in the entertainment industry, has strengthened its own internal marketing team with the addition of Shawn Anderson as Director of Marketing and Communications.
In his new position, Anderson will oversee all marketing efforts for PromaxBDA’s events including the annual PromaxBDA Conference, the MI6 Conference devoted to video game marketing, and the Sports Marketing Media Awards taking place on November 18 in New York City. Anderson is charged with spearheading the organization’s year-round membership initiatives and strategic partnerships as well as overseeing all day-to-day online, email and direct marketing efforts for the association. He reports to PromaxBDA General Manager Jill Lindeman.
During the most recent PromaxBDA Conference, Anderson served as a marketing consultant contributing to the success of the event, which saw a 40 percent increase in registration from 2009. As a consultant for PromaxBDA, Anderson oversaw PromaxBDA’s strategic media partnerships, expanded social media presence and mobile strategy.
“Shawn has proven to be a valuable part of the PromaxBDA team and he will be an important asset as we continue to enter new sectors of entertainment marketing, design and education,” said Lindeman. “Shawn’s extensive background in global marketing for top entertainment brands will be instrumental in helping us engage the PromaxBDA membership 365 days a year.”
Prior to joining PromaxBDA, Anderson worked as an industry consultant spearheading marketing concepts, programs and events for top tier clients, and specialized in developing cross-business programs using multiple distribution outlets, including ABC, Disney Channel and Samsung. Additionally, he spent time as Director, Cross Business Marketing at Buena Vista Home Entertainment, and worked in the marketing departments at Disney/ABC Cable Networks Group and ABC Television, Inc.
Anderson got his start as a “Submarine” operator on 20,000 Leagues Under the Sea at Walt Disney World and later performed in numerous stage shows and parades in Orlando, FL and Paris, France.
About PromaxBDA
PromaxBDA (http://www.promaxbda.org/ ) is a global, non-profit association dedicated to being the leading resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry. PromaxBDA’s mission is to lead the conversation about the role marketing, promotion and design play in the value of media across content platforms. With a combined membership of over 3,000 companies and individuals drawn from more than 70 countries, PromaxBDA is a truly international organization uniting the individuals who will pioneer tomorrow’s electronic and broadcast media.
Contact:
Laura Hart
Beck Media & Marketing
Laura [at] beckmedia [dot] com
310-689-7363
For this year’s Conference, we worked with mobile marketing company, Waterfall Mobile. If you attended our flash party or rubbed elbows with Sugar Ray Leonard, you’re already aware of the perks our mobile subscribers received. The blog post below is from Matt Silk, Senior Vice President at Waterfall Mobile.
When A Conference Connects with Attendees
Posted by Matt Silk, Waterfall Mobile
Source: iMediaConnection
Picture this; you’re attending a conference and there is a last minute speaker change, or a must-see panel moves rooms, leaving you only a couple minutes to race somewhere else. You’ve been there, right? Me too.
Wouldn’t it be easier if the simplest form of push notifications alerted you of any conference changes? Of course, I’m talking about the text message, because who doesn’t have their cell with them at a conference.
Earlier this summer, I had the great pleasure of attending PromaxBDA – The Conference 2010 in downtown Los Angeles. For those who don’t know, PromaxBDA’s conference is the annual gathering of television promotions and marketing executives.
Waterfall Mobile provided digital messaging services for PromaxBDA, and thus alerted the eclectic group of industry creatives about news, special offers, and any last minute schedule changes. As a result, Waterfall’s Msgme platform was able to make the conference more interactive and engaging.
For example, the PromaxBDA organizers declared an impromptu “flash party” via text one night – and backed the party up with a bar tab! Within moments the previously empty bar was swarmed with conference-goers, all of whom had either gotten a text, saw a tweet or heard via word of mouth about the open bar from somebody in the know.
Also during the conference, I was in a client lunch when another text came through with a special offer for PromaxBDA mobile subscribers. Sugar Ray Leonard, who was being honored at PromaxBDA, was available for an exclusive meet and greet with those attendees who had joined the mobile list! I couldn’t get away to rub elbows with the champ – but I certainly appreciated the opportunity and found it was a great way to let me know what was happening at that moment.
Sugar Ray Leonard with PromaxBDA President and CEO Jonathan Block-Verk
This was a great interactive experience made possible by some simple text messages. Moving forward with all conferences there are a few additional items I would love to see become the norm:
Kill The Comment Cards – comment cards in the session rooms stick out like a sore thumb. And truly, in an effort to be green, it would be better to do a way with them completely. Mobile is more efficient to gather, collect and tally all feedback. Plus, it is a simple way to continue growing your subscriber list.
Allow The Audience To Text Questions/Comments/Votes– for those session-goers who are too shy let ask a question let them text it in anonymously to the moderator. For those extroverts out there, let them text in their comments/questions and display on the screen (just don’t forget the moderation tool for this…). And, if you want to see how the audience feels about a certain question, don’t rent one of those three button systems from 1930, make every text their answers and display the results in real-time on the screen.
As we move forward, I hope more conferences are as forward thinking as PromaxBDA and begin finding innovative ways to use mobile to engage attendees.
Due to the overwhelming demand, we have changed the location to accommodate everyone for drinks, networking and the Best of the Best of PromaxBDA taking place tomorrow, August 5 in New York City!
NEW LOCATION:
Tribeca Cinemas (Theater 2)
54 Varick Street
New York, NY 10013
212.941.2001
Nearest Subway:
A,C or E to Canal Street
1,2 or 3 to Canal Street
DETAILS REMAIN:
Thursday, August 5th, 2010
Drinks and Networking: 6:00PM
Screening Starts Promptly: 7:00PM
This is your chance to mingle with members and see this year’s award-winning work at an exclusive New York screening. From cable and broadcast to marketing, promotion and design, you’ll catch a glimpse of the very best on-air work from the past year.
Questions? Please contact Kristen Huffiness, Member Outreach Director, at kristenh [at] PromaxBDA [dot] org
We heard you loud and clear when you said you wanted more regional career development and networking events. On Wednesday, September 22, 2010, PromaxBDA will host the C4 Creative Clinic in Toronto. Not in Toronto but would like to attend a C4 Clinic? Tell us about it in the comments so we can plan for future events!
The C4 Creative Clinic is a professional development event for creative and strategic professionals in the media marketing, promotion and design industries. A half-day of informative sessions designed to supercharge creativity and provide the tools that broadcast creative and promotion professionals need to stay relevant, be successful and further their careers.
From television and online to mobile and on demand, this year’s C4 Creative Clinic in Toronto will be attended by creative promotion, marketing and design professionals working in television and other forms of electronic media.
Speakers include Graeme Newell, president and founder of 602 Communications, creative consultant Rae Ann Fera and Jacob Trollback, founder and creative director of Trollback & Company.
The event will take place from 1:00 PM – 6:30 PM with a reception following. Space is limited, so register now while the price is at its lowest ($199 for members, $249 for non-members through August 6)!
The PromaxBDA Latin America Awards, is underway now! Be sure to enter your work before August 13 before prices go up. The PromaxBDA Latin America Creative Clinic 2010 will take place in Buenos Aires, in October and the winners will be awarded at the PromaxBDA Latin America Awards Show, following the Creative Clinic. Stay tuned for more details on the event and see below for Award guidelines.
What is Eligible?
The best design, promotion and marketing work broadcast, published or released in Central and South American markets and Spanish-language stations in the United States and Canada also including work produced in Spain and Portugal specifically for these markets. Work entered must have been first presented or broadcast between July 1, 2009 and June 30, 2010.
Who is Eligible?
The competition is open to all broadcasting, distribution, syndication, content companies, creative and design agencies who produce promotion, marketing and design work for the markets in Central and South America, the United States, Canada, Spain and Portugal.
The categories have been released and the competition is open! Eligibility period is from July 1, 2009 – June 30, 2010*, so don’t delay.
*Entries submitted in the 2009 Latin America competition that were presented or broadcast after July 1, 2009 may still qualify in the 2010 Latin America Competition, with the exception of any entries that placed Gold, Silver or Bronze in the 2009 Latin America competition.
Entry Fees for the 2010 Latin America Awards Competition
July 31 – August 13
Single Category Entry Member $250
Non-Member* $300
Campaign Category Entry Member $300
Non-Member* $350
August 14 – August 20: Late Rate
Single Category Entry Member $300
Non-Member* $350
Campaign Category Entry Member $350
Non-Member* $400
The dates and fees above are final.
Click here to enter your work!
